×
×
LOVR × BURLY GIN · MAY 2026
A content, distribution, and on-premise partnership for Burly Gin and Burly Bar. Prepared for Nathan Couzens, May 2026.
Begin ↓Three ways to run the content engagement, picked by where Burly sits right now. Plus a separate workstream that turns the manual restaurant outreach into a structured lead funnel.
Each tier reflects a different level of LOVR involvement. Tier 1 is rails for the Burly team to run in-house. Tier 2 is the channel managed by LOVR with UGC integration. Tier 3 is full storytelling production with narrative reels, the path that closes the gap Burly raised on 14 May.
One-time build. The Burly team shoots, the Burly team posts, LOVR hands over the rails.
Monthly retainer. LOVR runs the channel. Burly contributes UGC and raw clips from inside the venue.
Polished narrative films that close the gap Burly named on 14 May. Getting people to the destination, not just showing the product or the room.
Right now, Burly's process for landing new venues is manual. Call a restaurant, try to set a meeting, push the conversation forward in person. Inefficient at the scale Burly is moving at.
The shift: aggregate every upmarket restaurant and bar across Brisbane, the Gold Coast, Melbourne, and Sydney into one structured list. Use it two ways.
Tiered cadence into the venue list. Opener, follow-up, social proof, meeting CTA. Tracked and iterated weekly.
Same list piped into the ad backend as a custom audience plus lookalike for paid campaigns. Drives venue visibility without relying on cold reach.
The proof points work in Burly's favour. Langham Hotel, Calile Hotel, Crew Bar, Any Day Group venues. Real placements in real venues. Each one becomes a credibility line in the outbound and an anchor reference in the ad creative.
Fees exclude GST. Tier 02 and Tier 03 retainers are month-to-month rolling, either side can give thirty days notice. 50% upfront and 50% on delivery for individually scoped items. Consistent with the 26 March engagement.
Ad spend sits with Burly, scoped against the campaigns we run together. We advise on monthly budget allocation. Ad platform subscriptions are not in scope.
×
Nathan,
The bar is winning awards. The room is on the cover of design magazines. The next move is putting the story in front of the audience that already wants it.
Eight credibility assets sitting on a shelf. Four premium placements already cleared. One founder, one Brooklyn-trained distiller, one Studio Plenty room, one bottle that became the bar. The work is in front of you. The audience hearing about it is in front of us.
Rolling monthly. Built so Burly keeps doing what Burly does and we run the rest.
Happy to walk through any of it on Thursday. See you at twelve at The Oxley.